Storyboard · 11 Frames · Page 16

Service Storyboard — Discovery → Trust → Conversion → Outcome

Eleven-frame storyboard documenting the complete emotional user journey across four service phases. Designed to show service logic, user journey, business thinking, and human-system integration in a single visual narrative.

Phase 1

Discovery & Barrier (frames 1–3)

Phase 2

Trust Moment (frames 4–6)

Phase 3–4

Conversion & Outcome (frames 7–11)

Emotional journey arc

Curious → Unwell → Blocked → Cautious → Surprised → Reassured → Trusting → Anxious → Stressed → Relieved → Confident. The storyboard was designed to demonstrate for the examiner: (1) service system logic beyond just the UI, (2) business model thinking embedded in the narrative, (3) the emotional journey matching the design research, and (4) the human escalation element as a safety net.