Visual Summary · Page 14 (bottom)
Empowering Newcomers: The WhatsApp Healthcare Journey
Single-page visual summary synthesising the 5-stage newcomer journey, the trust moment, premium conversion logic, service tier comparison (free vs premium), human safety net, and pricing model.
5-Stage Journey + Service Tiers Infographic — Page 14Group 3 · DA629E · 2026
What this visual communicates
The infographic was designed as a single-slide summary for stakeholder presentations. It positions the trust moment (successful clinic visits and language-matched responses) as the foundation for long-term use, and the premium conversion as naturally triggered by high-stakes official documents rather than aggressive upselling. The human safety net (bilingual coordinators) is shown as the backstop for complex cases. Pricing (49kr one-off / 99kr/month) is presented in the bottom right.