Service Blueprint · Page 3 (top)

WhatsApp Chatbot Service Blueprint

Four-row service blueprint structured across four customer-facing phases: Hear About It → Send a Message → Get Guidance → Take Action. Maps customer actions, frontstage bot behaviour, backstage processes, and supporting infrastructure.

Phases
4 customer-facing stages
Rows
Customer · Frontstage · Backstage · Support
Key line
Line of Interaction + Line of Visibility
WhatsApp Chatbot Service Blueprint — Page 3
WhatsApp Chatbot Service Blueprint — Page 3Group 3 · DA629E · 2026

Blueprint summary

Customer actions flow from hearing about the bot via WhatsApp groups → typing symptoms in their own language → reading a plain-language triage response with clinic address → calling the clinic or walking in. The frontstage bot sends welcome messages, detects language, delivers triage results, and sends 48hr follow-ups. Backstage processes include NLP keyword processing and monthly clinical reviewer validation. Support processes span WhatsApp Business API, Translation API, Region Skåne clinic database, and Swish/card payment infrastructure.